Thoughts | Neil Mason

Playing the Lottery

Back last November when conferences were held in an actual room, I got invited to speak at the ASC conference on "Delivering Better:...

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When Jim Sterne invited me to be a keynote speaker at the Marketing Analytics Summit in Las Vegas earlier in the year, I got very...

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I recently caught up with Mike Baxter who has just written a book called The Strategy Manual. I suggested to him that it's hard to have a...

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Whilst I have no doubt Albert Einstein was talking about digital marketing when he said “Not everything that can be counted counts, and...

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