Need some great KPIs? Go AMP!

I recently caught up with Mike Baxter who has just written a book called The Strategy Manual. I suggested to him that it's hard to have a good strategy if you can't measure it properly and got onto the topic of what makes a good KPI? Mike took me through what he believed are the main characteristics of a good KPI - Actionable, Measurable and Purpose!

Watch as he talks through his thinking.

This is an excerpt from the chat I had with him. You can see the whole conversation on LinkedIn.