PROJECTS
Here are some examples of projects that I have been involved in over the last few years across the spectrum of analytics strategy development and delivery, development of operating models and delivery of strategic insights projects.
DATA & ANALYTICS LEAD ON DIGITAL TRANSFORMATION PROGRAMME
I was the Data and Analytics Lead for the digital transformation programme for a pan-European retailer for a 12 month period. I was responsible for establishing the data and analytics capability in terms of the people, technologies and processes as well as implementing a data driven approach to digital product development within the client’s London digital hub. That process involved building a series of strong relationships with both the consulting team on the ground and the client team and stakeholders.
DELIVERY LEAD ON STRATEGIC CUSTOMER SEGMENTATION PROJECT
I worked with a European National Lottery company harnessing and integrating both behavioural data and attitudinal data to create a strategic customer segmentation that could be used for both brand/market planning and for direct marketing purposes. Shaped the approach, led the data science team and delivered workshop to client.
STRATEGY ANALYSIS FOR UK RETAILER’S E-COMMERCE OPERATION
Strategic analysis and insights project to evaluate impact of eCommerce channel on high street store performance.
ANALYTICS STRATEGY AND ROADMAP FOR UK GROCERY RETAILER’S E-COMMERCE OPERATION
Worked with the ecommerce leadership and analytics team to define a new digital analytics vision, strategy and roadmap, including technology stack, talent management and demand management and prioritisation processes.
OPERATING MODEL DEVELOPMENT FOR AEROSPACE COMPANY
Development of a new analytics operating model for a large, complex aerospace company. Included development of design principles, proposed organisational structure around a new centre of excellence, (hub and spoke), demand management and delivery process and governance model.
Testimonials
"Neil is an exceptional analytics professional with an ability to drive business value both for customer and commercial outcomes. We worked together as I was setting up the digital analytics function in LV in 2008 and he has been a fantastic coach and mentor ever since."
Annette Leeke
Head of Digital Acquisition, Ageas UK
"Neil is a highly adept analytics and data strategist and leader. I count Neil as a hugely reliable source to test out ideas and gain opinion on all things data and analytics and always enjoy his down to earth straight talk which cuts to the core of a problem!"
Craig Suckling
Analytics Platform Strategy Lead
AWS EMEA
"I worked with Neil on a number of data analytics projects in the retail sector. Neil has a huge amount of experience that he was able to share with me, and his management style gave me a lot of autonomy which helped me develop my own skill sets whilst also delivering the results needed for the client.
Neil was fair, clear and concise in his role as a data analytics lead; he always leveraged his prior experience to help improve the team & share unique insights to the client."
Tom Harden
Management Consultant, Accenture
"Neil is a clear thinker who adds deep and broad experience to his significant data chops and statistical savvy. He always sees the big picture when integrating behavioural analysis with heuristics to solve business problems. Neil made a substantial contribution to the Digital Analytics Association when serving on the Board of Directors."
Jim Sterne
Target Marketing of Santa Barbara, Digital Analytics Association